Create user personas representing different segments of your target audience. Create Jobs To Be Done statements to understand behavioural and emotional aspects
| When I… | I want to… | So that… |
|---|---|---|
| need to arrive at destinations punctually | Access real-time bus schedules and timings | I can catch the bus on time |
| use bus as a primary transport | Get notifications or alerts for bus delays or changes | I can stay informed about any changes or disruptions in bus service |
| need to catch a bus | Get reliable and timely notifications for bus arrivals | I can minimize waiting time and avoid unnecessary delays |
| need to catch a bus | Get reliable and timely notifications for bus arrivals | I can have GPS tracking of bus locations |
| commute with a bus | Accurate and up-to-date bus route information | I can have a stress-free and convenient commuting experience |
| use a bus tracker app | have an easy-to-use and intuitive interface | I can navigate the city easily and find the right bus stops |